Wednesday, March 04, 2009

What Age Do We Live In?

Whenever he heard the phrase "Space Age Technology" to tout the marvel of some product, my partner at the time liked to add "That means it's 30 years old."

"Mobile-phone Age Technology" just won't sell mops, though. Doesn't roll off the tongue either. "iPod Age Technology" works better but is totally trademark encumbered. The "Green Age Technology" is not happening and too close to the 60's "Green Revolution".

Technologies are really running together too fast to be in any kind of age. The "Broadband Age" is already being eclipsed by the "Wireless Broadband Age", although only in selected areas, of course, and neither will do much as a slogan to sell potato-peelers on TV.

I'll take suggestions, but I don't think we are in any kind of technology age right now. Just more tech, and faster.